A mission video can tell your nonprofit’s story and help pull at the heart strings of your guests before the live auction begins. This motivates them to open their wallets and give to your cause. Mission videos can also be displayed on the website of your nonprofit as a PR video.
If you do decide to show your video before the live auction, make sure it is no longer than three minutes. In order to keep the attention of your patrons during the video, edit the video down to a short version of what your nonprofit is all about. Make sure to include music and emotional moments. If your audience is tearing up before the live auction, your video has been a success!
For more information on how to create a mission video for your nonprofit, contact Claire Murad at claire@muradaucitons.com.
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